ad 1: an international survey of Press Advertising, Thames & Hudson, 1966

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ad 1 - an international survey of Press Advertising, Thames & Hudson, 1966
ad 1 – an international survey of Press Advertising, Thames & Hudson, 1966

 

ad 1 - an international survey of Press Advertising, Thames & Hudson, 1966
ad 1 – an international survey of Press Advertising, Thames & Hudson, 1966

 

ad 1 - an international survey of Press Advertising, Thames & Hudson, 1966
ad 1 – an international survey of Press Advertising, Thames & Hudson, 1966
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As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.

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Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.