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Design USA, U.S. Trade Centre, London
Design USA, U.S. Trade Centre, London designed by Robert Zeidman Associates, Inc.
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From the design archive:
From the design archive:
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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.