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Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.

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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.