"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."
One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg
Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
