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Showcard for Harris Co., Ltd. Designed by Hiroshi Ohchi Scanned from Idea 11, 1955

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Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley’s iconic “Spearman” ads to Hiroshi Ohchi’s designs for Harris Chewing Gum.

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Hiroshi Ohchi - Japanese Graphic Designer

Hiroshi Ohchi was a renowned Japanese author and designer with a diverse body of work including poster designs, packaging design, advertising, and cover designs. He became the first art director of IDEA magazine, Japan's leading design magazine. The magazine was first published in 1953 and authored several books on design, contributing his insights to the field. Ohchi's work has been recognized and celebrated in major design exhibitions, including several at New York's Museum of Modern Art (MoMA).  
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