In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.
Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
