Art and Industry 323, May 1953

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Content includes:
What The Eye Sees
Advertising that Advertises: C. R. Casson Ltd
Motorists’ Dilemma
The Explanatory Drawing
Homes for the Aged
Gas: A Permanent Exhibition
Poster Designer: Hans Unger
New Designs in Production & Project
The Penrose Annual: Volume 47

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Art and Industry 323, May 1953
Art and Industry 323, May 1953
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

Members Content

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  

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A selection of poster designs from Die besten Plakate des Jahres 1958 with a translated foreword by Maria Netter. Featuring the work of Müller-Brockmann, Celestino Piatti, Donald Brun and Armin Hofmann.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.