Design, Council of Industrial Design, 134, February 1960

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Design, Council of Industrial Design, 134, February 1960
Design, Council of Industrial Design, 134, February 1960
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Victorian Graphic Design left a mark on both British and American design history. In Britain, the ornate embellishments served as a symbol of prosperity and cultural values. Meanwhile, America embraced the combination of various design elements to navigate the complexities of a rapidly changing society driven by industrialisation and consumerism.

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Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.

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Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography.  Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet.