Design USA, U.S. Trade Centre, London

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Design USA, U.S. Trade Centre, London
Design USA, U.S. Trade Centre, London designed by Robert Zeidman Associates, Inc.
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The stories of Norwich’s medieval merchants’ marks is being told in a new book and exhibition.
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In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.

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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.