Experiment Design, ABC Verlag, 1986

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gildo G. Biesele

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Experiment Design, ABC Verlag, 1986
Experiment Design, ABC Verlag, 1986

 

Experiment Design, ABC Verlag, 1986
Experiment Design, ABC Verlag, 1986

 

Experiment Design, ABC Verlag, 1986
Experiment Design, ABC Verlag, 1986
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Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
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