Eye, Issue 007, Summer 1992

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Opinion:
Agenda
Modernity and tradition by Phil Baines
Modernism tried to break with the past; traditionalists embrace it. But any kind of ism is fated to become an anachronism
Features:
Reputations: Rudy VanderLans by Julia Thrift
‘The thing we have never done at Emigre is to second guess what the audience would like or be able to comprehend’
The digital wave by Robin Kinross
The old manufacturing companies that dominated typeface production through most of this century have been swallowed and largely pushed to the sidelines, while initiatives in design – and in the terms and routines that condition design – have been made by a few rapidly growing software and computer hardware companies. Pathbreaking contributions have come from small studios or individual designers working, in every sense, from just a desktop. There have been ‘font wars’, corporate piracy and copyright contravention on a large scale. To use the loose terminology by which we attempt to carve up typographic history, it is clear that during the 1980s, the developed world left behind photographic typography (to which metal had ceded) and entered the era of the ‘digital’
Telling and selling by Steven Heller
Cooper Black is one of the emblematic typefaces of the twentieth century. Who was the man behind the face?
Type as entertainment by Rick Poynor
Why Not Associates are the wild boys of the British typographic scene … How do they get away with it?
High and low (a strange case of us and them?) by Ellen Lupton
Designers take a superior view of vernacular typography. Is it time to come down from on high?
Reviews
The Form of the Book: Essays on the Morality of Good Design

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Eye, Issue 007, Summer 1992
Eye, Issue 007, Summer 1992
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.

Members Content

As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.

Members Content

Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.