Form, Internationale Revue 60, 4, 1972

Information

Content includes:
Design-Ausblicke:
F. Vester, ,,Design für eine Umwelt des Überlebens”
Firmen-Image:
J. Grimm, Die Alternative kommen-
Grafik-Design:
Wege zu einem neuen Werbe-Bewußtsein?
H. Bauer, Faules Ei – Verkehrs- orientierung durch Grafik-Design?
Schularbeit: G. Schülke, Ein Verkehrs- erziehungsspiel
Produkt-Design:
Loewy für Shell: Corporate Image
P. Hoppe, Technische Voraussetzungen für eine Projektstudie
Geschäumte Sicherheit – gugelots Sicherheitsauto für BMW
E. Pumpe-Krüger, Möbel-Design: Routine stat Kreativität?
Design-Wettbewerbe:
Drei Braun-Preise 1972 –
Sozialgesellschaftliches Design statt Konsumästhetik
Design-Theorie: W. Pohl, Design auf dem Wege zu einer Wissenschaft?
form-Forum: F. Seitz, Gewollt – gedacht – gesagt Anmerkungen zur BDG-Resolution
J. Krumrey, Motivationen für eine andere Verbandspolitik des VDID
Hilfsmittel für die Praxis: H. Klein, Test Copyproof-System
Markt: Produkte, gesehen und notiert

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Linked Information

Form, Internationale Revue 60, 4, 1972
Form, Internationale Revue 60, 4, 1972
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Members Content

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Members Content

A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.

Members Content

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.