French Modern: Art Deco Graphic Design, Chronicle Books, 1997

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By Steven Heller and Louise Fili

‘This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the ’20s and ’30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts – some never before seen in the United States – making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.’

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French Modern: Art Deco Graphic Design, Chronicle Books, 1997
French Modern: Art Deco Graphic Design, Chronicle Books, 1997

 

French Modern: Art Deco Graphic Design, Chronicle Books, 1997
French Modern: Art Deco Graphic Design, Chronicle Books, 1997

 

French Modern: Art Deco Graphic Design, Chronicle Books, 1997
French Modern: Art Deco Graphic Design, Chronicle Books, 1997

 

French Modern: Art Deco Graphic Design, Chronicle Books, 1997
French Modern: Art Deco Graphic Design, Chronicle Books, 1997

 

French Modern: Art Deco Graphic Design, Chronicle Books, 1997
French Modern: Art Deco Graphic Design, Chronicle Books, 1997
This strikingly designed volume presents French Modern commercial graphic design in all its glory.
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He designed stamps from around 1955 and in the book Karl Oskar Blase, Briefmarken-Design, Verlag für Philatelistische Literatur, 1981, he was described as one of the most influential stamp designers in Germany.

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Many influential British designers have made their names in the history books. Abram Games, Alan Fletcher, Tom Eckersley and Derek Birdsall, to name a few. But one designer that has always influenced me, not only as inspiration from their design output, but as an example of the role of a designer and the importance of having strong ethics, is Ken Garland. He is known for his innovative and socially responsible approach to graphic design and his involvement in the design community through his teaching, writing and activism. In the second instalment of this series, I will discuss Ken Garland's magazine work from my collection.

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Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.