Gebrauchsgraphik, 02, 1960

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Content includes:
J. J. Meyer – Menus and Wine Cards for the Hotels of the British Transport Commission
Eberhard Hölscher – Books in Beautiful Guise • Book-jackets by the Publishing House Karl Rauch
Liselotte Hansmann – Masks and Mummery • Folklore of the Alps
Alf Kayser – Wish Dreams by Tiffany : American Window Displays
Egloff Schwaiger – Carnival Posters and Illustrations by Theo Kittsteiner
Sigwart Blum – Rómulo Macció • Argentine Commercial Graphic Art
Alexandre Alexandre – International Film Prospectuses

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Gebrauchsgraphik, 02, 1960
Gebrauchsgraphik, 02, 1960
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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.
Founded in 2015, Triest Verlag für Architektur, Design und Typografie have published notable works on graphic design history, including biographies of Othmar Motter, studies on Eugen Gomringer’s typography and poetry, Ernst Keller’s teachings. Thier latest book The Birth of a Style, focuses on the influence of the Basel Educational Model on the evolution of Swiss graphic design into the renowned international style.