Gebrauchsgraphik, 06, 1965

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Gebrauchsgraphik, 06, 1965. Cover design by Lutz Roeder
Gebrauchsgraphik, 06, 1965. Cover design by Lutz Roeder
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An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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