Gebrauchsgraphik, 08, 1961

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Content includes:
Georg Kurt Schauer – The Advertising Book-Jacket 1960 – Results of a Contest
Eberhard Hölscher – Anton Metschkuev, Sofia – Bulgarian Graphic Artist
Armin Eichholz – Albert Christoph Reck – Illustrations
Raimondo Hrabak – Mimmo Castellano. Book and Advertising Art
Günter Böhmer – Night-Mares by Rabelais – Illustrations from the «Songes drôlatiques de Pantagruel»
Ludwig Ebenhöh – Alfred Hohenegger – an Italian Graphic Artist
Hans Kuh – Photos by Hans Jürgen Rau
Carl Heussner – Irene Kowaliska-Wegner, Textile Design
Theodor Hilten – Display Charts by Heijo Hangen

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Gebrauchsgraphik, 08, 1961
Gebrauchsgraphik, 08, 1961. Cover design by Günther Stiller
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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.

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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market