Gebrauchsgraphik, 1, 1965

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Content includes:
Hans Kuh – German Cigarette Posters
Theodor Hilten – Joseph Pearson, Graphic Adversiting Art From the United States
Erich Pfeiffer-Belli – New Year’s Greeting by Fred Bauer and Heinz Looser of the Studio Martz Hörner Bühlman, Zurich
Erwin Krupp – Ornaments of Tomorrow · Samples of Martin Freyer’s Work
Hans-Peter Rasp – Steingruber’s Architectural Alphabet from the year 1773
Ingerborg Meincke – A Packaging Competition of the Swiss Retail Trade
Alexandre Alexandre – Greek Tourist Advertising

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Gebrauchsgraphik, 1, 1965
Gebrauchsgraphik, 1, 1965
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Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.

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Max Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.