Gebrauchsgraphik, 1, 1970

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Content includes:
Horst G.Heiderhoff – Herb Lubalin\’s Graphic, imagery in advertising
Hans Kuh – Edition Olympia 1972, Poster-Designs
Franz Hermann Wills – Trade Markz and signets from Poland
J.J. de Lucio-Meyer – \”Pauline in Danger\”, Coca-Cola Calendars from 1891 to 1970
Theodor Hilten – TV, decorations by Martin Freyer
Alexandre Alexandre – The orphic world of Pla Narbona, Barcelona
Philipp Luidl – Fashionable Type-Faces from America
Walter Plata – \”Abba\”, the corporate image of a Swedish Cannery
Jan Berger – The UNESCO Symbol by Victor Vasarely

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Gebrauchsgraphik, 1, 1970
Gebrauchsgraphik, 1, 1970
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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.

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This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.

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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.