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Graphic Design History from Design Reviewed
Walter Allner

Gebrauchsgraphik, 12, 1954

Content includes:
Eberhard Hölscher: Walter H. Allner, New York. American commercial art
Ludwig Ebenhöh: Winnie Gayler. Featuring of books and illustrations
Eberhard Hölscher: Jacques Nathan, Paris. A French commercial artist
Carl Heußner: Congratulatory cards
Gerhard Ulrich: Signets for Bertelsmann’s reading circle. Results of a competition
Anton Stankowski: Xth Triennial in Milan. The meeting place of good featuring
Anton Sailer: Sales promoting rebuses
Max Körner: New posters for the Nuremberg Christmas Fair
New types of the type foundry D. Stempel A.-G., Frankfort a. M.

Details

Walter Allner
Walter Allner studied at the Bauhaus from 1927 to 1930 under renowned figures like Moholy-Nagy, Kandinsky, and Klee. In 1933, he became Jean Carlu's assistant in Paris before founding his own advertising agency, Omnium Graphique, and serving as art director of Formes. He exhibited as a free artist in Paris and was active in the Salon des surindépendants and the Salon des réalités nouvelles. Allner was the Paris correspondent for Graphis magazine from 1945 to 1948 and co-directed Editions Parallèles. In 1948, he founded and edited the International Poster Annual until 1952. After moving to the U.S. in 1949, he freelanced before joining Fortune magazine in 1951, where he became assistant art director. He also consulted for major clients like Johnson & Johnson, IBM, and the Museum of Modern Art. Explore related designers including Paul Rand and Herb Lubalin. See also American Modernism and 1950s graphic design history.
Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

Linked Information

Gebrauchsgraphik, 12, 1954. Cover design by Walter Allner
Gebrauchsgraphik, 12, 1954. Cover design by Walter Allner

Gebrauchsgraphik, 12, 1954
Gebrauchsgraphik, 12, 1954

 

Gebrauchsgraphik, 12, 1954
Gebrauchsgraphik, 12, 1954
More graphic design artefacts
Publimondial 10, 1947

From the graphic design archive:

Publimondial 10, 1947

  • Format: Magazine
  • Designer/s: Walter Allner
  • Year: 1947
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International Poster Annual – 1951

From the graphic design archive:

International Poster Annual – 1951

  • Format: Book
  • Designer/s: Walter Allner
  • Year: 1951
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International Poster Annual – 1950

From the graphic design archive:

International Poster Annual – 1950

  • Format: Book
  • Designer/s: Walter Allner
  • Year: 1950
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International Poster Annual – 1948 | 1949

From the graphic design archive:

International Poster Annual – 1948 | 1949

  • Format: Book
  • Designer/s: Walter Allner
  • Year: 1949
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Hanns Lohrer. Award-winning posters and illustrations from Gebrauchsgraphik, 01, 1951

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In 1949, the Bund Deutscher Gebrauchsgraphiker held the first Die besten Plakate des Jahres competition to showcase top German poster design. Hanns Lohrer was one of eight award winners. Designs scanned from Gebrauchsgraphik, 01, 1951.

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