Content includes:
Alexandre Alexandre – Action Graphique • New Impulses in French Advertising
Carl Heussner – An Excellent Sample-Book of Type-Faces
Armin Eichholz – In the Moonlight of Soho • Woodcuts by Hansen-Bahia for the Threepenny Opera
Eberhard Hölscher – Advertisements of the German Federal Mail
Christa Pieske – Picture Puzzles • Graphic Trifles from a Past Age
Hans Kuh – Timeless Design • Designs for Scent Bottles
Ludwig Ebenhöh – Everything for Shakespeare • Publicity Media for the Festival in Akron
Eberhard Hölscher – Herbert Lemkes • A Commercial Artist from Cologne
Carl Heussner – Enric Huguet • New Advertising Art from Spain


Linked Information

Gebrauchsgraphik, 2, 1962
Gebrauchsgraphik, 2, 1962
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.

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One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.