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Gebrauchsgraphik, 5, 1956. Cover design by Muller-Blase.
Gebrauchsgraphik, 5, 1956. Cover design by Muller-Blase.
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.

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Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.