Gebrauchsgraphik, 5, 1961

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Content includes:
Armin Eichholz – Well Displayed is Half Sold. German Advertisements 1960
Alexandre Alexandre – Advertising Photos of the French Chain-Stores « Prisunic»
Boh. Kafka – Jasa David, a Czechoslovakian Graphic Artist
Erich Pfeiffer-Belli – The Best Swiss Posters of 1960
Eberhard Hölscher – Notarial Signets of the 14th to the 16th Century
Remigius Netzer – Industrial Drawings by Medard Varsányi
Hans Kuh – Old Indian Art in Our Time

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Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961

Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
Gebrauchsgraphik, 5, 1961
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

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Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.