Idea 112, 1972-7

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Content includes:
Barry Zaid
Reorn Buenos Aires through the Sense of Sight by Hiroshi Ohchi
Giancarlo Marchi and “Perugina”
Vasarely’s works by Takachiyo Uemura
Arts populaires en Suisse by Akiko Hyuga
Works selected by ADC of Tokyo 1971
Elements of idea “Metamorphosis” by Shigeo Fukuda
The 7th Exhibition of Japan package design
Drawings Fanny Darnat
Colourful textile design by Hiroshi Awatsuji
In search of a new environment (Kagome Co., Ltd.)
Typographical design by Yasaburo Kuwayama by Hiromu Hara

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Idea 112, 1972-7.  Cover design by Barry Zaid
Idea 112, 1972-7. Cover design by Barry Zaid
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From the design archive:
From the design archive:
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The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.

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Before ascending to fame within the contemporary art scene, Warhol enjoyed a thriving career as a commercial artist. His illustration work was commissioned by various magazines, including The New Yorker, Vogue, and Harper's Bazaar.