Museumjournaal, Serie 15 no1, 1970

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Museumjournaal, Serie 14 no1, 1970. Design by Jurriaan Schrofer
Museumjournaal, Serie 15 no1, 1970. Design by Jurriaan Schrofer
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Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.
As a champion of graphic design history, I was thrilled to find the upcoming book "Penrose 1964-73: The Herbert Spencer Years," a captivating visual anthology dedicated to honouring Spencer's legacy as a trailblazer in modern typography. Spanning 288 pages, this book commemorates Spencer's influential editorship at the Penrose Annual from 1964 to 1973.

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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978. 
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.