Museumjournaal, Serie 19 no1, 1974

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Museumjournaal, Serie 19 no1, 1974. Cover design by Frans Evenhuis
Museumjournaal, Serie 19 no1, 1974. Cover design by Frans Evenhuis

 

Museumjournaal, Serie 19 no1, 1974. Cover design by Frans Evenhuis
Museumjournaal, Serie 19 no1, 1974. Cover design by Frans Evenhuis
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Before ascending to fame within the contemporary art scene, Warhol enjoyed a thriving career as a commercial artist. His illustration work was commissioned by various magazines, including The New Yorker, Vogue, and Harper's Bazaar.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.