Museumjournaal, Serie 24 no4, 1979

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Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.

 

Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.