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Content includes:
Felipe Covarrubias – Gerd Leufert, Universal and yet uncompromising
John Halas – Tv Globo, Two-Man-Team in Brazil
Alexandre Alexandre – Gervasio Gallardo, A Cheerful,imaginative poet
Karl Reub – Novum Pharma: Atelier Blaumeiser, Between Science and Imagination
Hans Baumeister – Zirkus Roncalli, We were enchanted
Christoph Michaels – Eduard Prüssen, Classic Technique

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Novum Gebrauchsgraphik, 10, 1977. Cover design by Gervasio Gallardo
Novum Gebrauchsgraphik, 10, 1977. Cover design by Gervasio Gallardo
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.

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Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.