Novum Gebrauchsgraphik, 2, 1979

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Contents include:
Alexandre Alexandre – Jacques Nathan Garamond
Andreè Muller – Joseph Gallus Ritenberg
Robert Grossmann – Wilfried Gebhard
Christof Gassner
Dieter Urban – Some Reflections on the Subject of Book Covers illustrated by 24 New Year Gifts from Hoesch
Felipe Taborda – Brazilian Cachaça Labels
Peter Flossdorf – Printing Ink, a Vehicle for Visual Communication

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Novum Gebrauchsgraphik, 2, 1979. Cover design by Wilfried Gebhard
Novum Gebrauchsgraphik, 2, 1979. Cover design by Wilfried Gebhard

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From the design archive:
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From the design archive:
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IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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