Total Design

Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965

Information

Details

Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

Linked Information

Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965 designed by Wim Crouwel
Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965 designed by Wim Crouwel
Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965 designed by Wim Crouwel
Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965 designed by Wim Crouwel
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.

Members Content

Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.

Members Content

Rudolph de Harak designed over 50 record covers for Westminster Records as well as designing covers for Columbia, Oxford and Circle record labels. His bright, geometric graphics can easily be distinguished and recognised.