Perspektiven, Literatur, Kunst, Musik, 4, 1953

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Perspektiven, Literatur, Kunst, Musik, 4, 1953. Cover design by Erle Yahn
Perspektiven, Literatur, Kunst, Musik, 4, 1953. Cover design by Erle Yahn
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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

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Banks & Miles, were founded in 1958 by Colin Banks and John Miles and became renowned for their design work with major British institutions and companies. They made significant contributions to type design and corporate identity.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.