Projekt 108, 5, 1975

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The Polish Journal of visual art and design

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Projekt 108, 5, 1975. Cover design by Malle Leis
Projekt 108, 5, 1975. Cover design by Malle Leis
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.