Publimondial 75, 1956

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Content includes:
Financial Advertising and its Relation To Display Advertising, by Pierre Boisacq
Afterthoughts on Monte-Carlo, by Guy Brun
The « Precision Tool » Of Advertising, by Pierre Rophé, President Of The Advertising Publishers’ Federation
Trade Calendars Produced by Enschede En Zonen, Holland
Centenary Publication of a French Soda Manufacturer Setzke
The Year’s Advertising of Gumaelius, Stockholm
Selection: A Digest Of World News in the Field of Advertising and The Graphic Arts, by Mostyn Mowbray

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Publimondial 75, 1956. Cover design by Guy Georget
Publimondial 75, 1956. Cover design by Guy Georget
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A collection of letterpresses German brochures from 1959/1960 designed by Hans Geipel for Süddeutsche Rundfunk (SDR), the South German Radio Network based in Stuttgart.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.