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Graphic Design History from Design Reviewed
Total Design

Robert Rauschenberg, Stedelijk Museum, Amsterdam, 1968

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  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1968
  • Client/Publisher: Stedelijk Museum, Amsterdam
  • Size: 210mm x 275mm
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

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Robert Rauschenberg, Stedelijk Museum, Amsterdam, 1968 design by Wim Crouwel (Total Design)
Robert Rauschenberg, Stedelijk Museum, Amsterdam, 1968 design by Wim Crouwel (Total Design)
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
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