The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

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8: Advertisements with Electricity 電気応用広告集

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The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929

The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
The Complete Commercial Artist (現代商業美術全集), Ars, No. 08, 1929
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An article by Jan Tschichold illustrated with examples of publicity produced by Brann of Zürich.

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Victorian Graphic Design left a mark on both British and American design history. In Britain, the ornate embellishments served as a symbol of prosperity and cultural values. Meanwhile, America embraced the combination of various design elements to navigate the complexities of a rapidly changing society driven by industrialisation and consumerism.

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Magalhães developed over 180 brands and in addition to developing visual identities, he also developed designs for Brazilian notes and coins.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.