The First Six Books of The Elements of Euclid, Taschen, 2010

Information

‘Red, yellow, blue – and of course black – are the colours that Oliver Byrne employs for the figures and diagrams in his most unusual 1847 edition of Euclid, published by William Pickering and printed by Chiswick Press, and which prompt the surprised reader to think of Mondrian. The author makes it clear in his subtitle that this is a didactic measure intended to distinguish his edition from all others: “The Elements of Euclid in which coloured diagrams and symbols are used instead of letters for the greater ease of learners.” Byrne is not content to trust solely in the supposed intuitive “logical” structure of Euclid’s axioms and theorems – who doesn’t know the first famous sentences of Euclid’s Elements: “I. A point is that which has no parts. II. A line is length without breadth”? -, but translates them into colourful diagrams and symbols. He thereby thinks in terms of the school classroom: he compares his colours to the dyed chalks in which figures are drawn on the blackboard.’

Details

Linked Information

The First Six Books of The Elements of Euclid, Taschen, 2010
The First Six Books of The Elements of Euclid, Taschen, 2010
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The stories of Norwich’s medieval merchants’ marks is being told in a new book and exhibition.

Members Content

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

Members Content

One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.