The Poster Collection, Museum of Modern Art, 1951

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The Museum of Modern Art Bulletin: Vol. XVIII, No. 4, June 1951

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The Poster Collection, Museum of Modern Art, 1951
The Poster Collection, Museum of Modern Art, 1951

 

The Poster Collection, Museum of Modern Art, 1951
The Poster Collection, Museum of Modern Art, 1951

 

The Poster Collection, Museum of Modern Art, 1951
The Poster Collection, Museum of Modern Art, 1951
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An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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Advertisements from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
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Jazz Journal was first published in 1946 by Sinclair Traill, who also had some of his photographs used on the covers. The magazine is now online but remained in print for several decades, as Britain's longest enduring jazz magazine.