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In the late 1950s Abbott Laboratories commissioned designers such as Herbert Leupin, Tomi Ungerer, Celestino Piatti, Michael Engelmann and Jean Colin for their marketing .

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Vitamin - the way to Good Health
Vitamin – the way to Good Health
Vitamin - the way to Good Health
Vitamin – the way to Good Health
Vitamin - the way to Good Health
Vitamin – the way to Good Health
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From the design archive:
From the design archive:
From the design archive:
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IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.
The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun