In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.
Gebrauchsgraphik 06, 1956 features a selection of the posters entered into the 1956 awards. It is unknown how many entries were submitted to the 1956 awards but a total of 21 posters were awarded.
KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
