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Content includes:
Eberhard Hölscher – The photographic poster
Eberhard Hölscher – Protective covers as an advertising medium. Results of a contest
Eberhard Hölscher – Black and white as a convincing means of expression. Advertisements of the Hüls Chemicals Company
Eugen Roth – Mr. Biedermeier pays a visit. Visiting cards of the Biedermeier time
Peter Roth – 250 years of good living through Fortnum & Mason. Prospectuses of Fortnum & Mason, London
Sigwart Blum – Tomas Gonda, an Argentine commercial graphic artist
Alexandre Alexandre – Art in the kitchen. Artists decorate refrigerators
Corner of plagiarisms
«Optima,» a type of the type foundry D. Stempel AG, Frankfort-on-Main

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Gebrauchsgraphik, 10, 1958
Gebrauchsgraphik, 10, 1958
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.

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Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.