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Content includes:
Kurt Weidemann – The Best Swiss Posters of 1963
Heinz-Jürgen Plathner – Walter Landmann · Publicity for Magazines
Remigius Netzer – Wood Engravings · Works by Andreas Brylka
Raimondo Hrabak – A.G. Fronzoni · Italian Graphic Advertising Art
Eberhard Hölscher – Old Nuremberg Glass-Cuts
J.J. de Lucio-Meyer – Dennis Reader · English Publicity Art
Eberhard Hölscher – Three Art-School in Competition · A Contest Organised by the Westdeutsche Radio
Eberhard Hölscher – Birthday-Greetings to Lucian Bernhard, New York

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Gebrauchsgraphik, 6, 1964. Cover Design by Walter Landmann
Gebrauchsgraphik, 6, 1964. Cover Design by Walter Landmann
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.

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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.