Atlas Filmheft 43 – Die Teuflischen

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Atlas Filmheft 43 – Die Teuflischen designed by Hans Michel
Atlas Filmheft 43 – Die Teuflischen designed by Hans Michel
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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.

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The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.