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Content includes:
Horst G.Heiderhoff – Herb Lubalin\’s Graphic, imagery in advertising
Hans Kuh – Edition Olympia 1972, Poster-Designs
Franz Hermann Wills – Trade Markz and signets from Poland
J.J. de Lucio-Meyer – \”Pauline in Danger\”, Coca-Cola Calendars from 1891 to 1970
Theodor Hilten – TV, decorations by Martin Freyer
Alexandre Alexandre – The orphic world of Pla Narbona, Barcelona
Philipp Luidl – Fashionable Type-Faces from America
Walter Plata – \”Abba\”, the corporate image of a Swedish Cannery
Jan Berger – The UNESCO Symbol by Victor Vasarely

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Gebrauchsgraphik, 1, 1970
Gebrauchsgraphik, 1, 1970
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

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Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.

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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.