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Content includes:
Alexandre Alexandre – About the Cover-Designs by Antoni Clavé
Richard Roth – Sales Promotion or Generous Gift? Pages from the Callendar 1965
J.J. de Lucio-Meyer – Covers for Penguin Books
Hans Kuh – Newspaper Ads for a Speciality Store · Works by Sandro Bocola
Alexandre Alexandre – The Fashion Designer Barbara Pearlman
Eberhard Hölscher – Visionary Photos by Floris Micheal Neusüss
Remigius Netzer – Illustrations by Kurt Löb
Theodor Hilten – Nandór Szilvásy · Hungarian Graphic Advertising Art

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Linked Information

Gebrauchsgraphik, 4, 1965
Gebrauchsgraphik, 4, 1965
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Members Content

In 1964, Sugiura was commissioned by the magazine Design to design each of their twelve monthly cover designs. Creating a series of systems which set the foundations for the design.

Members Content

As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.