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Content includes:
Max Hunziker’s Zinc Hand Etching (Hans Kasser)
Purposeful Packing (Imre Reiner)
Graphic Art in the Newspaper (Edwin Arnet)
Italian Printers’ Emblems in the 15th and 16th Cent. (Dr. W.J. Meyer)
Humour in the Show-Window
Famous Artists in the Service of Advertising (Container Corporation)
A Swiss Tobacco Firm Advertises its Cigars (Hans Kasser)
Sascha Morgenthaler’s new Dolls and Model Figures (Hans Kasser)

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Linked Information

Graphis 01-02, 1944. Cover design by Max Hunziker
Graphis 01-02, 1944. Cover design by Max Hunziker
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

Members Content

Jean Carlos Distefano is an Argentinian artist, designer and teacher. He designed a range of posters, programmes brochures and book covers alongside Juan Andralis, Humberto Rivas and Roberto Alvarado for the Instituto di Tella, Buenos Aires.
Unit Editions launches Fred Troller Design on Volume – the first comprehensive survey of the work of a pioneering designer who brought Swiss modernism to America in the 1960s, via influential projects for clients including IBM, American Airlines and Geigy.

Members Content

In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.