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Content includes:
Arne Ungermann (W. Schwartz)
Lewitt-Him. Twenty Years (C.G. Tomrley)
Film Advertising (Saul Bass)
Modern Typography in Advertising (H. Schmoller)
Sheet-Music Covers – yesterday and to-day (A. Hyatt King/Francois Stahly)
Neiman-Marcus. Enlightened Management in an American Store (Chuck Gruen)
Gerhard Marcks. Recent Woodcuts (Gunter Busch)

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Graphis 48, 1953. Cover design by Arne Ungermann
Graphis 48, 1953. Cover design by Arne Ungermann
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.
The covers of the periodical ALMANAQUE, which was published in Lisbon, are perfect examples of this pleasure in the unusual and the force of with which all sorts of foreign influences are assimilated.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.