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Content includes:
Yusaku Kamekura, Tokyo: Japanese Packs – Traditional and Modern Approaches
Saul Bass, Los Angeles: Film Titles – A New Field for the Graphic Designer
H.W. Luthin/Ch.A.Walz, Jr.: What’s New. A pharmaceutical house organ (Abbott Laboratories, North Chicago, USA)
Kurt Wirth, Bern: Switzerland: Exhibition Design as Teamwork
Francois Stahly, Paris: USIS. Exhibition Unit of the American Embassy in Paris
Richard Guyatt, London: Edward Bawden
Cyril Beaumont, London: Puppets in Advertising
Mahaut d’Orgel, Milano: Old European Dice Games
Harold Rosenberg, New York: Aaron Siskind – Photographs

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Linked Information

Graphis 89, 1960. Cover design by Imre Reiner.
Graphis 89, 1960. Cover design by Imre Reiner.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

Members Content

A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

Members Content

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.