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Content includes:
Dr. Willy Rotzler, Zurich: Victor Vasarely
Jerome Snyder, New York: Robert O. Blechman
Jerome Snyder, New York: John Alcorn
Stanley Mason, Zurich: James Valkus
Dr. Erika Billeter, Zurich: Gervasio Gallardo
Stanley Mason, Zurich: How Paul Rand Presents Trade-Mark Designs to Clients
Allan Porter, Luzern: Photographis ’71. International Advertising Photography
Dr. Erika Billeter, Zurich: The Riddle of Easter Island

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Graphis 153, 1971. Cover design by Victor Vasarely.
Graphis 153, 1971. Cover design by Victor Vasarely.
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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Marin Lorenz has had an amazing career, designing for clients such as ESPN and Nike, teaching at some of Europe's leading design schools and publishing books, such as Flexible Visual Sytems, documenting his research and approach to design practice.
Why Graphic Culture Matters is a compilation of 46 thought-provoking essays by renowned design critic Rick Poynor, delving into the realms of art, design, and visual communication.