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THE SHAPE OF THINGS TO COME
“The Shape of Things to Come” is the theme of this year’s 35th National Packaging Exposition and Conference, sponsored by the American Management Association. The exposition will be held at the New York Coliseum, April 25-28; the conference at the Americana Hotel, April 25-27. In this issue of PACKAGING DESIGN, we present a series of timely and provocative articles based on the conference theme which we feel will have significant meaning to our readers.
Leading off is a special round-table feature in which five knowledgeable packaging people trade candid views on the future of packaging in a spontaneous panel discussion. This is followed by a comprehensive look at the role of trademarks and symbols in tomorrow’s marketplace, written by Russell Dixon and Roy Parcels.
Encapsulation and Xograph 3-D printing, two revolutionary techniques with exciting packaging possibilities, are previewed in separate stories. And a glimpse of what the industry might expect in the way of new and unusual construction approaches is provided by a case history on RCA-Victor’s eye-opening packaging program for its new auto tape system.

Content includes:
The Next 10 Years in Packaging
The Future of U.S. Trademarks
Encapsulation
RCA’s Auto Tape System
Packaging’s New Dimension

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Packaging Design Vol 7, No 2, 1966. Cover design by Andrew P. Kner
Packaging Design Vol 7, No 2, 1966. Cover design by Andrew P. Kner
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.

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The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.