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Published by the Polygraphic Research Institute, a specialized publishing and publishing center.
Chief editor: Ing. Vladimir Drbohlav.
Editor: PhDr. Bojka Benešová.
Graphic design of the cover and graphic editing (excluding advertisements) by Jiří Rathouský.
Graphic editing of the cover by Dušan Šulc, with the use of illustrations by Vincent Hložník.
Prepared for printing by F. Kunovsky and J. Bytčánek

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Typografia, ročník 71, 03, 1968. Cover by Dušan Šulc, with the use of illustrations by Vincent Hložník.
Typografia, ročník 71, 03, 1968. Cover by Dušan Šulc, with the use of illustrations by Vincent Hložník.
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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
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Magalhães developed over 180 brands and in addition to developing visual identities, he also developed designs for Brazilian notes and coins.