Eye, Issue 002, Winter 1990

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Opinion: Green’s grey zones, Agenda, James Woudhuysen
It has always been the duty of graphic designers to challenge conventional wisdom. Designers have…
Features:
Reputations: Alan Fletcher by Rick Poynor
An interview with Pentagram’s ringmaster of paradox.
Maps and dreams by Rick Poynor
No printing method is too basic for Jake Tilson. Created with photocopiers, his books, magazines and objects are crammed with offbeat inventions.
Wheels of fortune by William Owen
Fortune magazine was a visual encyclopedia of American business life
Temple of type by Robin Kinross
St Bride Library is one of the world’s best sources of information about type design and typography. Now it is under threat
Signals in the street by Yvonne Schwemer-Scheddin
Poster design is an instantaneous art. Eye looks at prize-winners from “Typography Germany ’90”
The designer unmasked by Gerard Forde
Jan van Toorn has turned graphic agitation into a fine art. Profile by Gerald Forde
Reviews: Design: Vignelli

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Eye, Issue 002, Winter 1990
Eye, Issue 002, Winter 1990
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
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More graphic design history articles
The Cuban film poster conveys the spirit and ideals of the Cuban revolution. A time of political change, an uprising that ended the brutal dictatorship of Fulgencio Batista. The Danish Film Institute have a collection of Cuban Film Posters from the past 50 years.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign